Search Engine Marketing Budget Optimization: Paid meets Organic
July 14th, 2009
Our approach to search engine marketing (SEM) relies on the combination of organic search engine optimization (SEO) and paid search (PPC) to reach a level of budget Zen that few paid-search-only agencies can deliver.
The fact is that paid search marketing is highly effective when done well; however there are many factors which can stand in-between your company and a high ROI paid search campaign. To name a few:
Click Fraud
Business Model Compatibility
Cost of Expert Management
Increasing …
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