BestFriendsPetCare.com
Visitation increased from 400 unique visitors a day to over 4,000 per day.
The Company
Best Friends Pet Care is the largest provider of pet boarding, grooming and training with over 40 centers in 19 states. Best Friends takes a different approach to pet care by providing state of the art facilities and 1 on 1 training for their pet clients.
The Challenge
Best Friends was starting with a static website consisting of a few hundred pages all with marginal search engine rankings. Their goal was to create a site that was manageable and would command top search engine rankings for keywords for which they are the industry leader; both in size and service.
The MatrixMT Solution
- Plan: Developed the strategy to integrate Search Engine Optimization research and implementation to build a content rich, database-driven site that has since grown from under 900 pages to over 17,000 pages indexed in Google’s search results. We ensured that the website would both rank for generic relevant terms (Pet Boarding) as well as city-specific searches (Houston Pet Boarding) in order to maximize exposure.
- Create: Our consulting services were partnered with a leading enterprise web development partner to ensure the large site was structured according to the most up to date SEO standards and would be indexed thoroughly by the search engines.
- Market: Implemented an aggressive SEO strategy with continued on-page optimization and high quality, relevant link popularity development.
The MatrixMT Advantage
- 1000% Increase in visitation: Visitation increased from 400 unique visitors a day to over 4,000 per day.
- Top 10 Ranking: Achieved Top 10 ranking for all major keywords across the major search engines.
- Notable Rankings:
Google:
- #1 Dog boarding
- #1 Pet boarding
- #2 Dog Kennels
- #8 Dog Grooming
Yahoo:- #1 Dog boarding
- #1 Pet boarding
- #2 Dog Kennels
- #2 Dog Training
MSN:- #1 Dog boarding
- #1 Pet boarding
- #5 Dog Kennel
- #2 Dog Grooming
