Dr. Miller

The Company

Dr. Miller is considered "one of New York's top facial plastic surgeons... with a top-secret list of actors, models, and social elite" (Elle Magazine), and it begins with his artistic approach to achieving aesthetically-pleasing and youthful results for some of New York's most prominent citizens.

The Challenge

Improve search engine visibility in a competitive space mostly dominated by large nationwide directories and other more established prominent local plastic surgeons. Combine search engine friendly design, a plan for greatly enriching the content and multimedia of the site in a search engine placement beneficial manner, and improve text link marketing – also known as link popularity – amongst popular, and relevant websites in the medical field.

We worked with, Surgeon’s Advisor, a web development partner, to create optimal results for Dr. Phillip Miller across all search engines.

The Matrix Solution

• Plan: Work closely with Surgeons Advisor, our on-going partners, to strategize a search engine friendly site structure, and develop a plan for creating informative, trustworthy content (SEO copywriting) that is also optimized for search engine relevancy.

• Market: Each new surgical procedure-specific page, and other prospective patient-focused page was optimized, including Meta-tag optimization, Title tag optimization, and much more, to help search engines understand the focus of the page. Optimized press releases, relevant directory submissions, and request for topical links from related sites were done in order to help search engines find, index, and rank Dr. Miller’s website.

The Matrix Advantage

• 784% Increase in visitation: From just 100 unique visits per day to 784 unique prospective patient visits per day.

• From 8% to 80% total Search Engine Visibility

• Top Ranking: Dr. Miller enjoys hundreds of top 10 rankings which have had a tremendous positive impact on branding, revenue, and even visibility amongst his peers.

• Notable Rankings:
  Google:

  • #1 New York Plastic Surgery
  • #3 New York Plastic Surgeon
  • #1 NYC Plastic Surgery
  • #1|#2 NYC Plastic Surgery
  Yahoo:

  • #1 New York Plastic Surgery
  • #1 New York Plastic Surgeon
  • #1 NYC Plastic Surgery
  • #1 NYC Plastic Surgery
  MSN:

  • #1 New York Plastic Surgery
  • #2 New York Plastic Surgeon
  • #8 NYC Plastic Surgery
  • #8 NYC Plastic Surgery

Testimonial

Please see our plastic surgery specific partner site for full details and an extended case study!
Cosmetic Surgeon Marketing Success

• Plan
• Create
• Market
• Grow

Phone Num. (858) 346-1430 ext. 11
Fax Line (858) 964-3783