Quamut.com
60,000 visitors in 4 days!
Services for Quamut.com:
Viral Marketing
The Company
Established in 1917, Barnes & Noble is the nation’s top book seller brand for the fourth year in a row and sells just over 300 million books a year. Quamut.com is a division of Barnes & Noble selling their “How to Guides” in stores and online.
The Goals Are Always Clearly Defined and the Results Follow
Quamut.com had the following goals:
- Promote the website and guides through social media channels
- Increase traffic through search engines to lower advertising costs
The Results are in the Numbers
- 60,000+ visitors to the site in the first 4 days of launching the viral piece: http://www.quamut.com/sa/ipod_hacks.html
- #3 - #5 ranking in Google for the key phrase “Ipod Hacks” which continuously drives new traffic
- 832 back links established to this page
- Was made “popular” and achieved positioning on the homepage of one of the largest social media sites: Digg.com
MatrixMT was contracted to:
- Viral Marketing: Created a guide to Ipod Hacks that the audience of social media sites would respond to and vote up
- SEO: Optimize Ipod Hack url to achieve ranking for relevant key phrases
- Link Building: Implement Link Building strategy through viral marketing piece to achieve ranking
The MatrixMT Solution
In order to achieve the goals of Quamut.com, MatrixMT performed thorough analysis of Quamut.com’s topics to determine which were the most relevant to the social media users.
Solutions for Success:
- Research was done to find the most interesting and useful Ipod hacks available
- The information was packaged and designed as a Top 10 list making it more appealing to users
- The guide was promoted on our proprietary network of power users
