The Boxing Club
The Company In 2002, Wade Capital Management, LLC purchased The Boxing Club Holdings and the two company - owned locations: The Boxing Club - La Jolla and The Boxing Club – Convoy. The Boxing Club has since grown to 6 locations and has became a leader in the Southern California fitness industry. The Boxing Club is a different type of fitness center focused on achieving set fitness goals.
The ChallengeThe Boxing Club is expanding quickly and needed a complete online presence including a website redevelopment, Search Engine Optimization and lead tracking capabilities.
The MatrixMT Solution- Plan: MatrixMT consultants developed a thorough understanding of the business model and The Boxing Club’s objective to build their member base through online marketing.
- Create: Develop a website for The Boxing Club that communicated the company message with high-energy, and that was very easy to manage. The new site allowed them to easily update class schedule, trainer bios and new events. This function saved them thousands of dollars in programmer maintenance fees.
- Market: Search Engine Optimization was achieved through building relevant links, optimization of text copy and html coding, and creation of a search engine friendly navigation that also was easy for visitors to navigate.
- Grow: Create a clear sales path to drive potential member inquiries. All inquiries are tracked allowing The Boxing Club to measure the effectiveness of their advertising and marketing. We also implemented an intuitive Contact Management System to effectively manage these inquiries.
- Branding: The Boxing Club received a website that strengthened their brand.
- 60% decrease in maintenance costs: The site empowered The Boxing Club employees to operate daily management, decreasing maintenance costs by 60%.
- 123% Traffic Increase: Visitation has increased from 80 unique visitors a day to 180 potential members a day!
- Top 10 rankings: The Boxing Club has achieved Top 10 ranking across all major search engines for their targeted keywords.
- Notable Rankings: Google:
- #1 San Diego Gym(s)
- #1 San Diego Boxing
- #1 San Diego Kickboxing
- #2 San Diego Fitness
Dear Nadav,
I am writing to thank you for your help in redesigning our website, significantly growing our web traffic, providing us with a platform to expand our business, and further strengthening of our brand. You and your staff at MatrixMT are a pleasure to work with. You created a plan for our online success and implemented it. I will strongly recommend your services to any potential new clients.
Sincerely,
Steven Wade, President
The Boxing Club
Phone Num. (858) 346-1430 ext. 11
Fax Line (858) 964-3783
San Diego, CA 92037
