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Our technology makes tracking effectiveness of advertising simple. Further, precise gauging of visitor demographics, intent, navigation habits and more are all components we will leverage for your benefit. It is so important to quantify results and modify campaigns accordingly. Many businesses focus only on driving more traffic through advertising to increase website revenue, very few businesses realize that you can often raise revenue by 50% or more by simply making changes to your website. Raising conversions from existing traffic is the most efficient way to raise revenue.
The process is as follows: analyze and measure multiple factors that influence conversions, implement improvements based on research to establish increased conversion rate and finally, increase website traffic.
Website Conversion Analysis and Improvement:
This is a complete analytical service that will help you achieve more from your existing traffic before you reinvest the extra revenue towards acquiring more traffic. You will receive analysis of your site with regards to how long visitors are staying on your site and where they are leaving, improvement of your sales path, ensuring your site is uniform in achieving its objectives of creating a sale, a lead or a phone call. All these factors are analyzed and then improved, creating more revenue from your existing and future traffic.
Conversion Tracking:
It is of the utmost importance to understand how your traffic is converting. We provide services to track the number of phone leads, emails, contact forms and sales on your site. Sometimes the problem may not be with your site or the number of visitors you have, but rather how the leads or phone calls are handled. Being able to track these factors ensures that your investment is allocated in the right areas to increase your bottom line. Simple factors like moving a phone number from right to left can increase website sales and tracking the number of phone calls received allows you to see what the actual impact is. If you are not tracking conversions, you are operating blindly. To learn more about Conversion Tracking, click here.
Customer Relations Management:
Learning who your customers are and how to manage their needs with the aid of your CRM system will leave you wondering how you ever lived without it. The entire sales process whether it is a 30-day, 90-day or more, becomes automated to effectively raise closing ratios. Often, money is invested to generate online leads, but the increased amount of leads causes the closing ratio to decrease as salespeople become overwhelmed with an increased number of potential clients to follow up with. With a CRM system custom tailored to your business, you will raise your conversion rate significantly. To learn more about Customer Relations Management, click here.
MatrixMT understands that raising your conversion rate by 50% is much more cost effective than obtaining 50% more traffic; it is that simple. This one time investment will increase monthly revenue and lower marketing costs permanently.
Phone Num. (858) 346-1430 ext. 11
Fax Line (858) 964-3783
San Diego, CA 92037
