Building a brand or personal reputation takes years, often decades. A devastating blow to that same brand can happen as quickly as a single decision is made. Imagine, negative brand sentiment plastered across thousands of sites, or the top ten search results in Google, Yahoo! or MSN Search for your company name returning five, eight, or even all ten results that point to sites which are critical of your company.
Internet Corporate Reputation Managed Effectively
Blog Monitoring:
Starting with services such as Blog monitoring, a form of Internet monitoring that can detect sudden stirs of negativity brooding in the Blogosphere, MatrixMT will be poised to help stem the tides on your behalf, working collectively with your public relations firm to keep your company from becoming another failed brand management statistic.
Search Engine Reputation Management:
It is not just blogs and bloggers that pose a threat to those with reputation management crisis at hand. Search engines are more than ever a potential thorn in the side of those whose businesses are commonly referenced by searchers using the brand name as a search query. From legal firms, to Paypal to Wal-Mart, corporations are feeling the pressure that can arise from activist groups, ex-employees, irate customers and clients, and even less maliciously intended viral marketing campaigns that use websites as a means of getting their point across. These smear campaign websites often rank in the top positions on major search engines – sometimes even surpassing the corporate site itself! Each day, damage is done as brand accountability is put under the microscope, and the reach of this negative publicity widens.
MatrixMT can re-build corporate reputations tarnished in the ranks of the Major Search Engines. Our focus, and what sets us apart from other brand management companies, is the integral part of our company’s services which is search engine optimization. Our proprietary SEO tools, search optimization methodologies and precisely-honed skill set lend seamlessly to our search engine reputation management services.
Depending on the severity of the crisis we are able to deploy on your behalf a multitude of pro-active measures to quell the situation. Whether it be an aggressive search engine optimization campaign to take back the “top 10” on the major search engines, an exhaustive compilation of offending blogs/sites/references to be delivered to legal council for appropriate action, or thorough online promotion of positive news and perspectives about your company; MatrixMT can be the vessel that other corporate reputation management firms simply cannot.
