When you initiate a marketing program for your company, obtaining results is your highest priority. At MatrixMT, we feel the same, which is why we offer complete lead tracking services to demonstrate the effectiveness of your marketing program and help you in your sales cycle. This allows us to continuously uncover methods to lower marketing costs by increasing your conversion rate. We provide incredibly affective solutions to track every action on your site including lead, call, email, purchase and click tracking. We also track exactly which ad the visitor responded to whether it be Pay Per Click advertising, a banner advertisement, an email blast or another ad serving platform. This allows us not only to measure conversion rate on your site, but actually measure the effectiveness of each individual ad! Below is a description of our program:
Form and Email Tracking: Websites that don’t actually sell anything directly rely on leads to produce revenue. Examples of these types of companies would be car dealerships, insurance companies and professionals such as lawyers, doctors, etc. We can help determined where the most effective leads are coming from and allocate your resources to that area producing the maximum return on Investment.
Call Tracking: Receiving a call from a client is often the most preferred method of contact. We can maximize calls by making changes to phone number placement and tracking the effects of these changes, as well as determining which advertising leads to the most calls. You can also have all of your calls recorded to improve call center results and training.
Purchase Tracking: This is an invaluable tool for businesses that sell products online. Purchases are tracked by product and advertisement origination. This will allow you to maximize profits by purchasing the ads that have the highest conversion rate.
The complete MatrixMT Tracking solution provides you with an understanding of how visitors are behaving on your site, what types of visitor actions are most profitable and which ads are most effective. Having all this information at your fingertips on a daily basis will offer you the ability to consistently increase conversions and your revenue.
The MatrixMT Lead Tracking Advantage
Understanding the complete picture of what goes on in your online business, from ad placement, to call to action placement affords you a competitive advantage to get the most out of your marketing campaign. The result is increased revenue and the ability to reinvest that revenue into acquiring more customers to expand your market share.
