Corporate Branding and Identity Packages
A distinctive, consistently applied corporate identity is a critical element of any organization’s marketing strategies. MatrixMT follows a disciplined approach in developing or revising a brand or corporate identity:
Establish Project Objectives and Scope:
We first work with you to define the scope of the project: it may be to revise an existing identity; to combine identities of two merged companies; or to establish a completely new brand identity for a new company.
Develop Creative Brief:
We prepare a succinct, one-page summary of the essential strategic and tactical direction for the project.
Logo Development:
Your logo will be the face of your company. MatrixMT will produce between 8 and 12 different logo design directions in rough, preliminary form. We work with you to decide which of them most clearly defines your brand and then fully develop the logo.
Corporate Stationery Package:
We develop and present three alternative designs for a basic corporate stationery package that include a business card, letterhead and standard business envelope.
Corporate ID Standards Guide:
MatrixMT develops and produces a basic corporate ID standards Guide. The ID Standards guide, as well as the logo and stationery design, is provided in both printed format and as electronic files. The standards guide includes the following:
- Technical logo specifications
- Logo use and application rules for both print and electronic media
- Corporate color palette and general use guidelines
- Family of corporate typefaces and general use guidelines
- Design of Basic Corporate Stationery Package
The MatrixMT Corporate Branding Advantage
MatrixMT knows the importance of your company’s brand matching with the values of your customers. Our extensive experience and effective strategy will ensure your corporate identity will be a powerful one.
