Not your Basic Link Exchange! Link Popularity Services:
Anyone involved in marketing will confirm that search engine optimization, also known as SEO, has been a major buzzword the last few years. The sharp rise in search engine users has presented a tremendous opportunity for businesses to reach new customers and create revenue at very low cost per acquisition. This is due to the fact that search engines drive hundreds of millions of visitors daily at technically no cost to the website owner through their free listings.
What Increases a Sites Ranking?
Search engine results are determined by complex algorithms that are not easily deciphered. One factor however that is considered to be the most heavily weighted is the link popularity or number of links pointing to a website or web page. It’s not just about quantity though.
Link Development is About Quality Not Quantity
At MatrixMT we believe that links should drive targeted traffic, and come from relevant sites on pages where users would actually find the link to be a convenient resource. As search engine technology progresses we’ve found that the search engines seem to like our philosophy as our clients have consistently been awarded high rankings using this principle as our guide to link development. And why not? Free-for-all links (FFA Links) are not what search engines such as Google had in mind when creating link based algorithms!
Type and Quality of Links
We have carefully developed quality control guidelines and adhere to proprietary criteria analysis to determine which links will be most beneficial to your site and which links will have little positive impact or even a negative impact on your site’s rankings. Examples are:
- Link Exchange / Reciprocal Links – This service seeks quality, relevant sites which you can trade links with. Each request is hand-submitted only to websites which are obviously willing to entertain proposals with other relevant websites.
- One Way Links – Our mission becomes to identify webmasters who offer links to sites they consider high quality and of interest to their visitors without requiring reciprocation. Often these are directory style sites whose content is mainly organized links.
- In-Content Links – To acquire these valuable links we either create articles on your behalf for syndication, post on leading industry blogs, or create relationships with web publishers who write about your industry and who are seeking topics to cover.
- Paid Text Link Advertising – For traffic benefits MatrixMT can broker text link ads on your behalf. This involves negotiating a periodic (usually monthly) fee in exchange for which your link will be placed in a sponsor section of an authority site.
Quality Criteria: We look for positive and negative criteria to ensure you are getting good links and not entering any “bad link neighborhoods” according to Google’s Webmaster Guidelines.
- + Page Topic – Thematically related links are best for generating traffic as well as conveying relevance to search engines.
- + Links to Linking URL – We check to make sure the page your link is on is well linked to as well.
- + PageRank – High Google PageRank can be a good indicator that a page is in good standing with the search engines and will count as a solid vote towards your link popularity.
- - Search Engine Bans/Penalties – Each page and site we seek a link from is checked to make sure it is in good standing with the major search engines.
- - Links to Bad Neighborhoods – Pages linking to web spam will not be concerned as linking candidates.
- - Too Many Outbound Links – Pages containing too many links offer little value to web users as they are cluttered. We avoid placing your link on these pages as you will receive little traffic or link popularity benefit.
The MatrixMT Link Development Advantage
Every linking campaign we undertake consists of clearly defined goals, quality measures, and timelines. Reports are provided to track measurable results that will have a positive effect on your site’s visitation and targeted user exposure.
Phone Num. (858) 346-1430 ext. 11
Fax Line (858) 964-3783
San Diego Link Popularity and Link Exchanges Services Located at:
San Diego, CA 92037
