Strategic Integrated Planning Services
Strategic planning is no longer a one or even two dimensional process. What Matrix MT strategic planning does is to evaluate your business, look at the variety of ever changing marketing tools available both on and off line and develop a plan based on the best use of all of these tools. The strategic plan then utilizes these tools at the appropriate time over the life cycle of your brand and business. MatrixMT offers experience with a full complement of essential strategic planning services to help our clients achieve their goals.
Strategic Marketing Program Planning
MatrixMT works with clients to develop strategic marketing plans at any stage of a product lifecycle. We’ll help identify and implement the most cost-effective marketing strategies and tactics for:
- New product introductions
- Product or brand extensions
- Brand rejuvenation
- Expanded product distribution
Strategic Marketing Planning services include:
Quantitative market research – including telephone and online research designed to measure consumer attitudes, opinions, awareness and behaviors in the marketplace
Qualitative market research – including focus groups, in-depth one-on-one interviews, intercept interviews and online surveys (more on market research)
Development of program recommendations - including:
- Brand communications messaging
- Media recommendations
- Promotional recommendations
- Public relations recommendations
Brand Culture Development
We believe that the strongest brands come from strong brand cultures – companies where everyone believes in and participates in a common goal. MatrixMT works with companies to build and foster stronger brand cultures through communications with activities among employees, customers, suppliers and other company stakeholders.
The MatrixMT Strategic Planning Advantage Every client benefits from the vast experience our team possesses in developing branding and marketing that endure competitive climates and provide strong ROI. Our services enable your organization to make the right decisions with a view that’s always ahead of the curve.
Please see the details of our Strategic Brand Positioning process.
Phone Num. (858) 346-1430 ext. 11
Fax Line (858) 964-3783
San Diego Strategic Planning Services Located at:
San Diego, CA 92037
